Different > Better. A Differentiation Journal

Let's talk about that $100M (literally) book launch that broke the internet this weekend

Why Differentiation Is Your Best Sales Strategy (Even in Commoditized Markets)

Different is better than better

How to Book Bigger Projects

From handyman jobs to major contracts

Cinco de Mayo and Crafting an Effective Website

Why You Need to Focus on More Than Just Design

4 Critical Mistakes You're Making on Social Media

Avoid these and you will start to see your sales increase dramatically

How to Capture More Buyers - Talk about Your Customer's Problem

Your marketing isn't Interesting to buyers when you only talk about yourself